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| Mr. Clean – he doesn't take shit from anybody |
Aaaand I’m back, after a brief trip away to London. It was great, thank you for asking. But enough about me; how are you? Would you like to read a bit about creative media? I’m glad you do, because it’s a rather exciting area of advertising, and in my personal opinion, should be exploited a lot more than traditional advertising (mainly for the reason that everyone is growing ever more hateful towards traditional advertising).
When I say ‘creative media’, I don’t mean any old advertisement that is simply seen as creative. I’m talking about an ad that doesn’t venture down the path of traditional media, such as TV, radio, print, etc. The ad itself is carefully placed on/under/inside/beside/within everyday items that you’re likely to pass by, making it especially recognisable or memorable. The possibilities are endless, but let me give you an example with this bus stop…
…Or this plastic bag
Craig Sherling likes this. And my coveted approval isn’t the only benefit to creative media – researchers have found that people recall creative media more often than advertisements within traditional media. But wait, there’s more (…that was a mandatory Penalli Pen ad reference, by the way). Even after the advertisement disappears from the medium, people can still often recall the ad from the remaining object that’s left in its place. For example, take Mr. Clean’s medium at the top of this post – the zebra crossing – if you got a glimpse of the marketing, then even after that street returns to a regular zebra crossing without Mr. Clean’s magnificent arms, you’re still likely to think of the brand every time you walk by it. Kind of like if you saw a scary clown movie and after it you could never look at a clown the same way ever again. That’s probably a bad example, clowns are just downright scary anyway.
